Changed the way we find information. Before Wikipedia, most online encyclopedias were either sorely lacking in information, or required you to have a paid subscription to access their content. Wikipedia changed all that by not only allowing anyone to view the content for free, but also by allowing individual users to review and update content, making it more complete and accurate overall. Wikipedia also brought crowdsourcing and user-generated content to the mainstream online, making both much more viable and valuable.
Changed the way we shop. Prior to Amazon.com, online shopping wasn’t much different than shopping out of a mail-order catalog, except it wasn’t nearly as popular. While Amazon started out selling just books and related items, it has expanded to sell virtually anything you can think of, either directly or through partner sites large and small. Amazon also made free shipping a standard on orders over a certain dollar value, which has impacted the shipping rates and policies of many other online retailers.
Changed the way we use email. Before Hotmail came along, email was basically tethered to a single computer. When you checked your email, it was pulled and deleted from the remote server, meaning the only place you could view it was at your computer. Need an email at home that you received at work? Too bad. There was no way to access it unless you went back to the office. Hotmail changed all that by providing webmail that could be accessed from any computer with an Internet connection. Now, web-based email is widely used and provided by a huge variety of providers. Even though Hotmail is no longer the primary provider of webmail (and is now owned by Microsoft), they were still pioneers in the technology.
Changed the way friends connected. While Facebook wasn’t the first social network, it has definitely become the most popular and has really changed the way friends interact with one another. Sure, people use FB to talk online, but they’re also increasingly using it as a way to plan get-togethers offline. They’re using it to follow and interact with their favorite bands, actors, and other personalities. People use it to keep in touch with business contacts, friends, family, and acquaintances. Facebook has made social networking mainstream, across a variety of demographics and virtually worldwide.
5. Project Gutenberg
Changed the way we read. Project Gutenberg has a much longer history than most people realize. They created the first ebooks, and gave them away for free. You can now read virtually every major book in the public domain, sometimes in multiple languages on their site. Without the pioneering steps the founders of Project Gutenberg took, ebooks would not be where they are today.
Changed the way we communicate. Twitter has made one of the biggest impacts on the Internet in recent memory. The idea that 140-character messages, broadcast publicly (for the most part), would change the way people communicate with one another would have been hard to believe ten years ago. But Twitter has become not just a powerhouse in the way individual communicate with one another, but also in the way businesses communicate with their customers. Complaining about poor customer service on Twitter can often result in almost instant messages from the company in question, and often results in a satisfactory resolution. Twitter has also made celebrities more accessible, with hundreds of celebs now using the service to interact with their fans.
Changed the way we find new music. Before Pandora, if you wanted to listen to music online, you usually turned to a streaming radio station with pre-programmed content. Sure, you might get lucky and find a station that had mostly music you liked, but maybe it wasn’t diverse enough, or it still kept playing that one song you HATED. Pandora changed all that. Now, you can program your own radio station by just entering the name or a song or artist and then giving the thumbs up or down to music played. With a minimal amount of user input, Pandora has gotten surprisingly good at creating playlists that reflect one’s musical taste. The bonus is that songs or artists you might not have heard of are often thrown into the mix, based on what you already like.
Made minimalist web design cool. Apple had one of the first corporate websites designed with a minimalist aesthetic. As far back as the late 90s, Apple was starting to show a more minimalist take on web design than many other corporate sites, and by early 2000, they’d adopted the white and gray color scheme and top navigation they still employ today.
Changed entertainment. Before YouTube, there weren’t many options if you wanted to watch a video online. You could sometimes find a video here or there, but with bandwidth costs, they were few and far between. Website owners just didn’t want to pay the extra costs associated with video content. Then YouTube came along and made it free to post any video you wanted (as long as it wasn’t copyrighted or over ten minutes long). Web users now had a centralized place to go to watch video online. And because of YouTube’s pioneering effort, online video is now enjoyed by millions every day.
Changed classifieds. Online classified sites used to be nearly unusable. Between the huge number of spam postings and the fact there were few if any local listings in most areas, there wasn’t much point in using them. But then Craigslist caught on and suddenly there was an online classifieds site that rivaled most local newspaper classifieds. Now you can use Craigslist to find almost anything, no matter where you live.